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Cognitive lock-in: Why you can't teach an old dog new tricks

The ability to learn from experience is of central importance to human existence. It allows us to acquire the skills we need to complete complicated, multistep tasks in an efficient manner. It also creates habit -- a critical, if often overlooked factor in the choices consumers make. A new study from the Journal of Consumer Research demonstrates how this "cognitive lock-in" can cause us to remain loyal to a product, even if objectively better alternatives exist.

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Keywords: cognitive, lock-in, teach, old, dog, tricks, lock, trick

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1. New behavior may use old genes
   10-25-2006 · EurekAlert!
   Though you may not be able to teach an old dog new tricks, ASU researchers have found that evolution may have taught old genes new tricks in the development of social behavior in honeybees. The genetic basis of social behavior is being deciphered through the efforts of ASU researchers and their work with the honeybee, Apis mellifera.
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2. JCI table of contents: Dec. 20, 2007
   12-20-2007 · EurekAlert!
   This release contains summaries, links to PDFs, and contact information for the following newsworthy papers to be published Dec. 20, 2007, in the JCI: "You can teach an old dog new tricks: antimalarial prevents cancer in mice"; "How an Atkins-like diet can treat epilepsy: Leptin attenuates rodent seizure severity"; "A new potential target in the treatment of a fatal brain disease"; "What AM I? AM is a regulator of vascular system functionality"; and others.
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   12-20-2007 · EurekAlert!
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