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From the corner of the eye: Paying attention to attention
07-05-2007 · EurekAlert!Every kid knows that moms have "eyes in the back of their heads." We are adept at fixing our gaze on one object while independently directing attention to others. Salk Institute neurobiologists are beginning to tease apart the complex brain networks that enable humans and other higher mammals to achieve this feat.
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- The eyes have it: What do we see when we look at ads?
08-07-2007 · EurekAlert!
How do consumers look at advertisements? Most marketing textbooks advance the theory that looking at ads is a predominantly "dumb process," driven by visual stimuli such as the size of the ad or the color of the text. However, new research by researchers from the Netherlands and the University of Michigan uses eye-tracking software to reveal that it may be our goals -- the tasks we have in mind -- that drive what we pay attention to, even during a few seconds of ad exposure.
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- Why does the world appear stable while our eyes move?
02-14-2008 · EurekAlert!
Whenever we shift our gaze, attention is directed to a new target. This shift in attention causes a brief compression of visual space, according to a study published Feb. 15 in the open-access journal PLoS Computational Biology. Researchers show a direct correlation between visual perception and eye movement control.
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- Stem cells show promise for treating Huntington's disease
09-25-2007 · EurekAlert!
Paying close attention to how a canary learns a new song has helped scientists open a new avenue of research against Huntington's disease -- a fatal disorder for which there is currently no cure or even a treatment to slow the disease. Scientists used gene therapy to guide the development of endogenous stem cells in the brains of mice affected by a form of Huntington’s, generating new medium spiny neurons -- the cell lost in Huntington's disease.
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- A real attention grabber
12-02-2007 · EurekAlert!
The person you're speaking with may be looking at you, but are they really paying attention? Or has the person covertly shifted their attention, without moving their eyes? Dr. Brian Corneil, of the Center for Brain and Mind at the University of Western Ontario has found a way of actually measuring covert attention. His research "Neuromuscular consequences of reflexive covert orienting" is posted on the Advance Online Publication of Nature Neuroscience.
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- Unraveling the risk for schizophrenia -- Eye movement and attention focus of new study
02-21-2007 · EurekAlert!
A Binghamton University researcher has established a new framework to help determine whether individuals might be at risk for schizophrenia. In a study published in this month's Journal of Abnormal Psychology, Mark F. Lenzenweger, a professor of clinical science, neuroscience and cognitive psychology at Binghamton University, State University of New York (SUNY), is the first to have found that abnormalities in eye movements and attention can be used to divide people into two groups in relation to schizophrenia-related risk.
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- Unravelling the risk for schizophrenia -- Eye movement and attention focus of new study
02-21-2007 · EurekAlert!
A Binghamton University researcher has established a new framework to help determine whether individuals might be at risk for schizophrenia. In a study published in this month's Journal of Abnormal Psychology, Mark F. Lenzenweger, a professor of clinical science, neuroscience and cognitive psychology at Binghamton University, State University of New York (SUNY), is the first to have found that abnormalities in eye movements and attention can be used to divide people into two groups in relation to schizophrenia-related risk.
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- The global carbon budget -- proper accounting means paying attention to inland waters
04-03-2007 · EurekAlert!
Until little over a decade ago, when calculating the terrestrial component of the global carbon budget, inputs were limited to the ocean and the land. Because inland water bodies cover less than one percent of the Earth’s surface, it was assumed that their contribution was inconsequential. This view was recently challenged in an Ecosystems paper, where a team of eleven experts reveal the dynamic role that inland waters play in terrestrial carbon budgets.
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- Trying to stay on a strict diet? Focus on the details
01-08-2008 · EurekAlert!
Repetition usually makes people enjoy things less. Such satiation causes our favorites to lose their sheen, makes it hard to follow a diet, and pushes us to escalate our spending on novelty. Life has even been called a "hedonic treadmill" where we must find better and better experiences just to stay happy. However, new research from the February issue of the Journal of Consumer Research finds that paying attention to details can help us avoid becoming bored with the same old thing.
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- Paying attention sets off symphony of cell synchronization
12-20-2006 · EurekAlert!
A Northwestern University study uses a new strategy to show precisely how paying attention alters brain activity. Digging deep to summon that extra ounce of attention engages a symphony of brain activity that comes to your rescue as millions of neurons work together to make the music of a vivid conscious experience. Think of a conductor stepping in to control a large set of unruly musicians in an orchestra so that they can all play together.
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- Swishing once a day with mouthrinse poses no harm to dental work
01-11-2007 · EurekAlert!
People have been paying more attention to the effects certain liquids like coffee, citrus-containing drinks and even toothbrushes have on teeth. Mouthrinses are no exception. Mouthrinses contain essential oils, which include eucalyptol, menthol, thymol, alcohol, sorbitol and others. People use mouthrinses for many reasons, ranging from whiter teeth, better breath or cavity protection. But are there any risks to using mouthrinses that contain essential oils?
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