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Exposure to smoking-cessation product ads helps smokers quit

The more magazine ads smokers see for the nicotine patch and other quit-smoking aids, the more likely they are to try to quit smoking and be successful -- even without buying the products, finds a new Cornell study presented at the American Marketing Association's recent meeting in Washington, D.C.

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Keywords: exposure, smoking-cessation, product, ads, smokers, quit, smoking, cessation, smoker

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