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U of M researchers find that the words of a CEO can foretell a company's future innovation

Many stockholders wish they could look into a crystal ball to forecast a firm's performance. Researchers at the University of Minnesota have found that they need something far less mystical to predict future innovations of firms. "The answer lies in the words of the CEO," said Rajesh Chandy, professor of marketing at the university’s Carlson School of Management. "By simply counting the number of future-oriented sentences in annual reports we can predict future innovation by the firm."

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Keywords: researchers, words, ceo, foretell, company, future, innovation, researcher, word

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