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Girls prefer pink, or at least a redder shade of blue

08-20-2007 · EurekAlert!

A study in the Aug. 21 issue of Current Biology, a publication of Cell Press, reports some of the first conclusive evidence in support of the long-held notion that men and women differ when it comes to their favorite colors. Indeed, the researchers found that women really do prefer pink -- or at least a redder shade of blue -- than men do.

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