Daily non-political popular news in brief.

Can consumers be confused into buying? Yes -- and more easily than you think

09-12-2007 · EurekAlert!

An important article from the October issue of the Journal of Consumer Research examines the effectiveness of a new confusion-based sales technique called "disrupt-then-reframe." The researchers found that by presenting a confusing sales pitch to consumers and then restating the pitch in a more familiar way, they were able to increase sales of a candy bar in a supermarket, increase students' willingness to pay to join a student interest group, and increase students' acceptance of a tuition increase.

Keywords: consumers, confused, buying, yes, easily, think, consumer

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