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R rating might be unlikely to affect teens exposure to smoking in movies

Several recent research studies published in the US have determined that young adolescents who see smoking scenes in movies are more likely to smoke. To combat smoking among youth, public health groups have called for restricted ratings for movies that depict smoking. A new study from New Zealand, however, calls that strategy into question, noting that the R rating may not have the intended effect of putting such movies 'out of reach' of children.

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Keywords: rating, unlikely, affect, teens, exposure, smoking, movies, teen, movy

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