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One bad apple: Consumers prefer perfect produce
12-02-2007 · EurekAlert!A research study published in the Oct. 2007 issue of HortScience found that consumers don't like blemishes -- on apples, that is. The study of consumer values led by Chengyan Yue, PhD, assistant professor of horticultural science and applied economics at the University of Minnesota-Twin Cities, found that low tolerance for cosmetically damaged apples impacts consumers' purchasing decisions.
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Keywords: bad, apple, consumers, prefer, perfect, produce, consumer
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