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Trying to stay on a strict diet? Focus on the details

Repetition usually makes people enjoy things less. Such satiation causes our favorites to lose their sheen, makes it hard to follow a diet, and pushes us to escalate our spending on novelty. Life has even been called a "hedonic treadmill" where we must find better and better experiences just to stay happy. However, new research from the February issue of the Journal of Consumer Research finds that paying attention to details can help us avoid becoming bored with the same old thing.

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