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No time before Valentine's Day? You'll pay more for a gift just to avoid a negative outcome

With time to spare before Valentine's Day, you consider a number of grand ways to demonstrate your affection. But what if it's the night before and you still don't have a gift? A timely study by researchers from Stanford, Berkeley, and the University of Chicago proves that, when the gift-giving deadline approaches, our perspective shifts from gifts with positive outcomes -- something that will knock your sweetheart off his or her feet -- to gifts that will simply help us avoid a fight.

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Keywords: time, valentine, day, pay, gift, avoid, negative, outcome

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