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Creative and noncreative problem solvers exhibit different patterns of brain activity, study reveals
01-29-2008 · EurekAlert!Why do some people solve problems more creatively than others? Are people who think creatively somehow different from those who tend to think in a more methodical fashion? A new study led by John Kounios, professor of psychology at Drexel University, and Mark Jung-Beeman of Northwestern University addresses these questions by comparing the brain activity of creative and noncreative problem solvers.
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