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Study finds simple recipe for ad success: Just add art
02-11-2008 · EurekAlert!Advertisers looking to add appeal to their products need to look no farther than their nearest art museum, according to a new University of Georgia study that finds that even a fleeting exposure to art makes consumers evaluate products more positively.The study, forthcoming in the Journal of Marketing Research, represents a pioneering attempt to systematically demonstrate how visual art influences consumer perceptions.
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- A simple test permits to distinguish between bipolar disorder and depression
02-08-2007 · EurekAlert!
Type II bipolar disorder patients are difficult to diagnose since their manic episodes are not very marked and they are usually diagnosed as depression patients. Choosing an incorrect treatment can be counterproductive. A study led by IDIBAPS, with the participation of PSYNCRO, 10 hospital centers and the support of GSK, demonstrates how the HCL-32 test identifies bipolar depression in a simple way and with success above 80 percent. This work was done with HCL-32 Spanish version.
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- Study shows: Success is a family affair
11-28-2006 · EurekAlert!
Whether you go through life as a daredevil or tend to avoid taking risks depends a lot on your own pedigree. This is shown by a current study by the Institute for the Study of Labor (Institut zur Zukunft der Arbeit, IZA) and the University of Bonn. Inherited character traits could also be a decisive factor for economic success, the researchers speculate.
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- deCODE links closer kinship with reproductive success
02-07-2008 · EurekAlert!
In a paper published today deCODE scientists establish a substantial and consistent positive correlation between the kinship of couples and the number of children and grandchildren they have. The study, which analyzes more than 200 years of deCODE's comprehensive genalogical data on the population of Iceland, shows that couples related at the level of third cousins have the greatest number of offspring.
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- Smithsonian scientists report new carbon dioxide study
03-12-2007 · EurekAlert!
Researchers at the Smithsonian Environmental Research Center report that doubling the atmospheric greenhouse gas carbon dioxide (CO2) in a scrub oak ecosystem caused a reduction in carbon storage in the soil. This response suggests a limited capacity of Earth's ecosystems to stabilize atmospheric CO2 and slow global warming. These findings add a new perspective and a measure of caution suggesting that elevated CO2, by altering microbial communities, may turn a potential carbon sink into a carbon source.
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- Delay in use of nevirapine-based AIDS treatment can improve outcomes
01-10-2007 · EurekAlert!
Delaying the use of nevirapine-containing antiretroviral therapy (ART) for at least six months after labor may improve treatment outcomes among HIV-infected women in developing countries who took nevirapine during labor to prevent their babies from becoming infected, suggests a new study in the New England Journal of Medicine. The study, led by a researcher at Harvard School of Public Health and Brigham and Women's Hospital, appears in the January 11, 2007, issue of the journal.
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- Princeton engineers develop low-cost recipe for patterning microchips
09-02-2007 · EurekAlert!
Creating ultrasmall grooves on microchips -- a key part of many modern technologies -- is about to become as easy as making a sandwich, using a new process invented by Princeton engineers. The simple, low-cost technique results in the self-formation of periodic lines, or gratings, separated by as few as 60 nanometers -- less than one ten-thousandth of a millimeter -- on microchips.
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- UI researcher finds gender gap narrowing among victims of certain crimes
02-16-2007 · EurekAlert!
Although the gender gap among victims of homicide and robbery has remained relatively stable over the last 30 years, the gap has closed significantly for aggravated and simple assault because male rates of victimization have declined faster than female rates. That is one finding of a first-of-its-kind study.
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- HIV in breast milk killed by flash-heating, new study finds
05-21-2007 · EurekAlert!
Research led by UC Berkeley and UC Davis scientists has found that breast milk naturally infected with HIV can be treated with a simple method of flash-heating, providing hope that HIV-positive mothers in developing countries will soon be able to more safely feed their babies.
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- Gene regulation in humans is closer than expected to simple organisms
08-29-2007 · EurekAlert!
Using a novel method developed to identify reliably functional binding motifs, researchers from the Weizmann Institute of Science in Israel have performed a genome-wide study of functional human transcription factor binding sites that encompasses nearly ten thousand genes and four hundred known binding motifs. The study appears in the August 29 issue of the online, open-access journal PLoS ONE.
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- Study finds that blood test can gauge prostate cancer risk
01-16-2008 · EurekAlert!
New genomics research has found that a simple blood test can determine which men are likely to develop prostate cancer. Researchers at Wake Forest University School of Medicine and colleagues found that five genetic variants previously associated with prostate cancer risk have a strong cumulative effect.
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