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Chameleons and copycats: How mimicry affects interpersonal persuasion
02-12-2008 · EurekAlert!Social scientists have long been intrigued by the human tendency to mimic the behavior of others. Now, a new study from the Journal of Consumer Research expands the field, exploring the potential for mimicry to influence product consumption. The researchers find that watching someone else eat a certain food will cause the viewer to be inclined to eat the same thing. Additionally, in another experiment, participants who had their posture and speech mimicked by a salesperson rated the product higher and consumed more of it.
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Keywords: chameleons, copycats, mimicry, affects, interpersonal, persuasion, chameleon, copycat, affect
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