Daily non-political popular news in brief.

Coming soon in fall 2008: People do less research on products that have already launched

02-12-2008 · EurekAlert!

When a new product is released -- say, an even slimmer laptop or the next generation iPhone -- people either find out about it beforehand through an announcement or see it after it hits stores. Does when you hear about a product matter? A new study from the April issue of the Journal of Consumer Research reveals that whether a new product is already available when people first find out about it can significantly alter how it is evaluated.

Keywords: coming, soon, fall, 2008, people, research, products, already, launched, product

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