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Efforts for whites to appear colorblind may backfire

12-04-2006 · EurekAlert!

New research shows that whites often avoid using race to describe other people, particularly in interactions with blacks. However further research reveals that such efforts to appear colorblind and unprejudiced are associated with less-friendly nonverbal behaviors. "By their nonverbal behavior alone, the whites who are trying to appear colorblind to impress their black partners ironically come across as distant and unfriendly," said Samuel R. Sommers, Ph.D., assistant professor of psychology at Tufts University.

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Keywords: efforts, whites, appear, colorblind, backfire, effort, white

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