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Dreaming of a nanotech Christmas: What persuades the public to embrace and buy nanotechnology?

12-05-2006 · EurekAlert!

The results of the first large-scale empirical study of how consumers consider risks and benefits when deciding whether to purchase or use specific nanotechnology products will appear in the December 2006 issue of the journal Nature Nanotechnology. The article's lead author, Steven C. Currall and co-author, Neal Lane, will report their findings at a program at 2 p.m. Tuesday, Dec. 5, at the Woodrow Wilson International Center for Scholars.

Keywords: dreaming, nanotech, christmas, persuades, public, embrace, buy, nanotechnology, christma, persuade

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