Daily non-political popular news in brief.

Why we buy bad gifts for the ones we love most

12-05-2006 · EurekAlert!

This holiday season, another woman who loves the rock band No Doubt will receive a plaid skirt that only the band's singer, Gwen Stefani, could pull off. Another athletic guy will receive an oversize sports jersey -- even though off the field he prefers Brooks Brothers. Why are we so terrible at predicting the tastes of the ones we love? A new study explains why familiarity with another person actually makes predicting their tastes more difficult.

Keywords: buy, bad, gifts, ones, love, gift, one

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