Daily non-political popular news in brief.
Feeling sad about Iraq? New research finds that it won't keep you from buying American products
12-05-2006 · EurekAlert!The United States' involvement in Iraq has generated a lot of debate about the potential impact on American businesses abroad. Yet, very little systematic research has addressed the effect of geo-political conflicts on consumer decision-making. Now, a new study explores how our range of reactions to political events may affect purchasing. Notably, the researchers found that not all negative feelings towards a country will lead to product evaluations based on country of origin.
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Keywords: feeling, sad, iraq, research, won, keep, buying, american, products, product
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- Skin-care industry skipping out on science?
08-22-2007 · EurekAlert!
The multibillion dollar global cosmetics and skin-care product industry sometimes is beset by a me-too mindset in which research and development focuses on matching the competition rather than applying sound science to improve products, a scientist who studies cosmetic ingredients said. As a result, it could be missing a golden opportunity to provide consumers with more effective products, he said. The study will be presented in August at the American Chemical Society national meeting in Boston.
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- Exposure to smoking-cessation product ads helps smokers quit
07-23-2007 · EurekAlert!
The more magazine ads smokers see for the nicotine patch and other quit-smoking aids, the more likely they are to try to quit smoking and be successful -- even without buying the products, finds a new Cornell study presented at the American Marketing Association's recent meeting in Washington, D.C.
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- Mayo Clinic Cancer Center researcher finds mold by-product kills multiple myeloma
04-15-2007 · EurekAlert!
Mayo Clinic Cancer Center researchers have found that chaetocin, a by-product of a common wood mold, has promise as a new anti-myeloma agent. Results of their study, being presented today at the American Association for Cancer Research annual meeting, show the by-product to be more effective than currently used therapies at killing multiple myeloma cells.
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- Study quantifies cost-benefit of hospital-based program to keep youth out of prison
11-12-2007 · EurekAlert!
With violence plaguing inner-city youth at epidemic rates, the report of a new study in the November issue of The Journal of the American College of Surgeons illustrated a research-based approach to confronting this national problem. The study showed that "Caught in the Crossfire," a hospital-based peer intervention program, reduced involvement in the criminal justice system among youth aged 12 to 20.
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- Misery is not miserly: New study finds why even momentary sadness increases spending
02-08-2008 · EurekAlert!
How you are feeling has an impact on your routine economic transactions, whether you're aware of this effect or not. In a new study that links contemporary science with the classic philosophy of William James, a research team finds that people feeling sad and self-focused spend more money to acquire the same commodities than those in a neutral emotional state.
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- Consuming extra virgin olive oil helps to combat degenerative diseases such as cancer
01-17-2008 · EurekAlert!
Researchers from the University of Granada have for the first time analyzed the antioxidant properties of olive oil, a product rich in polyphenols. The Environmental, Biochemical and Nutritional Analytical-Control Research Group had already carried out the polyphenolic characterization of food products, such as honey and beer.
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- Nothing to do with it
03-07-2007 · EurekAlert!
Intuitively, one would think that firms should keep their transactions with customers as brief and efficient as possible. However, new research from the March issue of the Journal of Consumer Research suggests that by adding unnecessary but straightforward steps -- called "superfluous choices" -- at early stages of the buying process, marketers can increase not only customer satisfaction, but also brand loyalty.
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- Are you feeling lucky? How superstition impacts consumer choice
02-12-2008 · EurekAlert!
Despite their strong impact on the marketplace, surprisingly little attention has been paid to the how superstitious beliefs impact decision making. A groundbreaking new study from the April issue of the Journal of Consumer Research examines the role of lucky and unlucky features and finds that consumers are more disappointed when a product that is supposedly "lucky" breaks. Additionally, even thinking about a "negative" superstition can make consumers more risk averse.
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- Oohs and aahs: Vowel sounds affect our perceptions of products
09-12-2007 · EurekAlert!
Would you drive a SUV called a Himmer? Phonetic symbolism refers to the notion that the sounds of words, apart from their assigned definition, convey meaning. A fascinating forthcoming paper from the October issue of the Journal of Consumer Research applies this theory to product names. The researchers find that product names with vowel sounds that convey positive attributes about the product are deemed more favorable by consumers by a two-to-one margin.
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- Put on a happy face: Happy digital characters sell products better than sad ones
03-19-2007 · EurekAlert!
Even in the digital world, people respond to the expression of a computerized face. New Ohio State University research suggests that the simulated emotions of digital characters on web sites might have a real impact on the potential customers that view and interact with them.
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