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Nothing personal -- Study shows how caring sentiments can affect business sense

Imagine you are selling a used car on eBay. You will demand a higher price for the car if your toddler is sitting on your lap, says surprising new research from the December issue of the Journal of Consumer Research. Researchers from the University of Toronto found that simply thinking about a personal relationship causes sellers to set a higher price, even if the relationship is not directly related to the transaction.

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Keywords: nothing, personal, study, shows, caring, sentiments, affect, business, sense, show, sentiment

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