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Deal or no deal? Need for immediate reward linked to more active brain region

How people might play the popular game show -- whether they'd accept an offer for quick cash or hold out for the chance to win $1 million -- probably has less to do with what’s inside each briefcase than what's inside each contestant's brain, suggests a study. While researchers didn't study players of the game, their research in normal adults provides new insight about reward-based decision making and may have implications for understanding and treating addiction.

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Keywords: deal, immediate, reward, linked, active, brain, region

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