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Researchers use brain scans to predict when people will buy products
01-03-2007 · EurekAlert!For the first time, researchers have used functional magnetic resonance imaging (fMRI) to determine what parts of the brain are active when people consider whether to purchase a product and to predict whether or not they ultimately choose to buy the product. The study appears in the journal Neuron and was co-authored by scientists at Carnegie Mellon University, Stanford University and the MIT Sloan School of Management.
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Keywords: researchers, brain, scans, predict, people, buy, products, researcher, scan, product
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