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Management professor uncovers fast-food business lessons

What really happens after you place an order for a Big Mac or a Whopper with Cheese? Jerry M. Newman, Ph.D., SUNY Distinguished Teaching Professor in the University at Buffalo School of Management, knows because he worked undercover in seven fast-food restaurants across the country, observing operations from the top down -- from the biggest management whoppers to the smallest fries at the fry station.

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