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Decision making isn't always as rational as you think (or hope)

When making tough choices about terrorism, troop surges or crime, we usually go with our gut.The human brain is set up to simultaneously process two kinds of information: the emotional and the empirical. But in most people, emotional responses are much stronger than the rational response and usually take over, according to Michigan State University environmental science and policy researcher Joseph Arvai.

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Keywords: decision, making, isn, always, rational, think, hope, alway

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