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ASU researcher finds belief about neighbor's conservation is stealthily influential

02-18-2007 · EurekAlert!

If everyone jumped off a bridge, would you? Probably not, but according to a study by Arizona State University researchers, peer influence plays a greater role in people's behavior than is generally acknowledged. The study, which is being presented by ASU Regents' Professor of Psychology Robert Cialdini on Feb. 18 at the annual meeting of the American Association for the Advancement of Science, suggests that peer influence is an under-recognized factor in energy conservation.

Keywords: asu, researcher, belief, neighbor, conservation, stealthily, influential

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