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Don't advertise during sexy programmes - the viewer won't remember

People are less able to recall the brand of products advertised during programmes with a lot of sexual content, than if the advert is placed in similar programme that has no sexual content. This was the key message that came from research carried out at the Department of Psychology at University College London by Ellie Parker and Adrian Furnham. The research is published in this month's edition of Applied Cognitive Psychology.

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