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Investors lose when they choose mutual funds based on ads

Investors put more money into mutual funds that advertise, but in the end these customers pay a high price. A new study in Sweden found that mutual funds that advertise don't perform any better than their competitors. But, maybe as a result of their advertising costs, these firms do tend to charge higher fees, meaning that their customers may actually earn less income over time.

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Keywords: investors, lose, choose, mutual, funds, based, ads, investor, fund

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