Daily non-political popular news in brief.
Bargain or waste of money? Consumers don't always agree
10-23-2006 · EurekAlert!Marketing executives should add new product features for upgraders and improve existing ones for first-time buyers if they want to sell more products, according to an assistant professor of marketing.
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Keywords: bargain, waste, money, consumers, always, agree, consumer, alway
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01-23-2008 · EurekAlert!
It's not always best to be first, finds a new study from the Journal of Consumer Research. Researchers from Purdue, Indiana University, and UConn examine how consumers will evaluate new products when they are released by an existing brand (known as "brand extension"). They find that many products may actually benefit from having competition, entering the market as followers rather than as the first of its kind.
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- How to choose among presidential candidates you don't particularly like
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This election season, we're finding out that some choices are indeed tougher than others. Say you're a die-hard Kucinich supporter or a Republican but now find yourself for practical reasons having to choose between Hillary and Obama. A new study from the February issue of the Journal of Consumer Research reveals that sometimes asking people to "reject" an option -- rather than “choose” an option -- makes it easier for consumers to decide among options that they don't particularly like.
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A groundbreaking new study in the December issue of the Journal of Consumer Research finds that now-or-never buying situations (most commonly experienced at destination retailers) create a notable exception to buyer's remorse. Instead, consumers are more likely to experience immediate regret for not making the purchase.
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02-12-2008 · EurekAlert!
Over time, consumers develop a set of cues that we then use to make inferences about products, such as "all French restaurants have great service" or "more expensive candles smell better." However, this set of predictable beliefs can make it difficult for us to learn and recognize other real, positive qualities that are indicated by the same cues, reveals a new study from the April issue of the Journal of Consumer Research.
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06-04-2007 · EurekAlert!
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