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Drug reps use friendship to influence doctors

04-23-2007 · EurekAlert!

In a unique collaborative paper in PLoS Medicine, a former drug rep and a physician who researches drug marketing reveal the tactics used by drug reps to manipulate physicians into selling drugs.

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Keywords: drug, reps, friendship, influence, doctors, rep, doctor

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    In a unique collaborative paper in PLoS Medicine, Georgetown University Medical Center's Adriane Fugh-Berman, who studies drug marketing, and a former drug rep reveal the tactics used by drug reps to manipulate physicians into selling drugs.
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