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Banner ads work -- even if you don't notice them at all
05-10-2007 · EurekAlert!The majority of advertising exposure occurs when the audience's attention is focused elsewhere, such as while flipping through a magazine or browsing a Web site. However, a new study reveals that even this incidental exposure to advertising may have a positive effect on consumer attitudes. Forthcoming in the June issue of the Journal of Consumer Research, the study revises existing theories of exposure advertising, specifically repeated views of Web-based banner ads.
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Similar news on "Banner ads work -- even if you don't notice them at all":
- Banner ads work -- Even if you dont notice them at all
05-10-2007 · EurekAlert!
The majority of advertising exposure occurs when the audiences attention is focused elsewhere, such as while flipping through a magazine or browsing a web site. However, a new study reveals that even this incidental exposure to advertising may have a positive effect on consumer attitudes. Forthcoming in the June issue of the Journal of Consumer Research, the study revises existing theories of exposure advertising, specifically repeated views of web-based banner ads.
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- Shaky details? Come up with a good story and people might not notice
02-12-2007 · EurekAlert!
A new paper from the March issue of the Journal of Consumer Research distinguishes between the two ways we think of ourselves -- or, self-reference -- when we view ads. Jennifer Edson Escalas (Vanderbilt University) finds that narrative self-reference almost always leads to favorable evaluations of the ad, even if the ad's logic is shaky. In contrast, analytical self-reference can lead to negative responses if the ad's message is not well-reasoned.
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- Commercial marketing in schools may discourage healthy nutrition environment for students
12-13-2006 · EurekAlert!
Commercial activity permitted in schools, such as soft drink ads; the use of Channel One broadcasts in classrooms; sales incentives from soft drink bottlers; and exclusive beverage contracts may discourage a "nutrition-friendly" environment for students, says researchers.
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- Anti-drinking campaign ads may be “catastrophically misconceived”
12-10-2007 · University of Bath
Some anti-drinking advertising campaigns may be “catastrophically misconceived” because they play on the entertaining 'drinking stories' that young people use to mark their social identity, say researchers from the Department of Psychology who have just completed a three year study of the subject.
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- USP announces 11 new proposed monographs for dietary supplements
11-15-2007 · EurekAlert!
The US Pharmacopeia is pleased to announce 11 new proposed monographs for dietary supplements for public notice and comment.
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- UA researchers find smallest cellular genome
10-12-2006 · EurekAlert!
The smallest collection of genes ever found for a cellular organism comes from tiny symbiotic bacteria that live inside special cells inside a small insect. Just 182 genes, the 160-kilobase genome could revise ideas about what's needed for a cell to work. The finding also provides new insight into bacterial evolution.
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- Regular, moderate exercise reduces the risk of colds in postmenopausal women
10-26-2006 · EurekAlert!
Study finds that postmenopausal women who exercised regularly for a year had about half the risk of colds compared to those who did not work out routinely.
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- Park your car and walk to store, school, work
11-03-2006 · EurekAlert!
New Saint Louis University research that outlines the top 10 factors that encourage people to be physically active is a blueprint to design healthier communities.
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- News tips from the Journal of Neuroscience
11-14-2006 · EurekAlert!
This issue includes tips on: VGLUT2 and the thalamus; Putting LIF to work on self renewal; CCK and the nocebo effect; and SCAM analysis of the gamma-secretase catalytic domain.
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- Taste test may identify best drugs for depression
12-05-2006 · EurekAlert!
New research has shown that it might be possible to use taste as an indicator as to whether someone is depressed, and as a way of determining which is the most suitable drug to treat their depression. Different antidepressants work better in some people than others.
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